WEEK 18 - Creating Your Digital Press Kit Marketing Week 5A digital press kit is a perfect thing to have when you want to reach out to journalists. But what do you need to say and show in your digital press kit?Who do you want to reach out to? And what are the best...
WEEK 17 - Your Marketing Plan Today we’re going to create your marketing plan. Again, you’re lucky because you’ve already done some work here. We’ve already talked about the channels to use, to get your offer out to the people. You’ve also already thought about your...
WEEK 16 - SEO (Search Engine Optimization) Marketing Part 3 – Registering your WebsiteYou’re lucky. You’ve been working on optimizing your website for search engines from the beginning of this course. With RankMath you have the perfect helper to optimize your website...
WEEK 15 - Analytics Marketing Part 2 – Keeping track of your visitors We've already talked about legal responsibilities and that you have to inform the visitors of your website, if you collect any data about them. Today, I'm going to talk about the different options...
WEEK 14 - Your Mailing List Marketing Part 1 - Integrating your Mailing List Why is it important to have a mailing list? And what can you offer, so that people want to join your mailing list? In this lesson, we will take a look at creating content for your email...
WEEK 13 - Legal Responsibilities Website Part 9 – Legal Notes, Privacy Policy, etc.If you set up a website and make it available to the public, you have legal responsibilities for that website. There are four areas which you should know about and seek assistance if...
WEEK 12 - PLUGINS Website Part 8 - PluginsIn this lesson, I will show you how to use plugins to make your website more secure, and to add more functions to your website. I'll show you how to back up your site - something you should do before any major update: Always...
WEEK 11 - Blog Content Creation Website Part 7 - ContentIn this lesson, I will show you how to install a plugin to help to optimize your blog posts for search engines, so you can start writing and optimizing your posts. You will learn how to write blog posts...
WEEK 10 - Blog Page & Posts Website Part 6 - DESIGNIn this lesson, we will look at different layouts for blog pages and posts. Pages give an overview over all blog posts or those of specific categories or topics. The posts show the content: texts, pictures,...
Photo by Markus Spiske on UnsplashHow to display images Images can easily add life to your website or blog and underline your brand identity. Let's look at some image display options to make your website stand out. To use great pictures will always make a good first...
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