WEEK 1 – Identifying Your Brand
We start the course by assessing where we are at with our projects right now. From there we will think about where we come from, clarify why we do what we do to then map out where we want to go. Basically, this week we start laying out the foundation of your project and make sure that the outcome will be everything you hope for.
In practical terms that means that I will outline the scope of the course, explain what branding means and give you some questions to answer to clarify your idea and to discover your Core Values, think about your why and help you write a One-Liner to introduce your business.