WEEK 15 – Analytics
Marketing Part 2 – Keeping track of your visitors
We’ve already talked about legal responsibilities and that you have to inform the visitors of your website, if you collect any data about them.
Today, I’m going to talk about the different options you have in terms of plugins to track your visitors.
Matomo and Google Analytics are the most well-known tools, but they also require a bit of work to set up and keep track of.
There is another option as well, which I will be introducing, as well as the two main analytics tools.
- Preparation 100% 100%
- Website 100% 100%
- Marketing 28% 28%
- Overall 75% 75%