web design for change 2021

Boost your confidence by learning how to go from your wonderful Business or Non-Profit Idea to Building Your Brand, Your Responsive and Scalable Website and Creating a Bespoke Marketing Plan – in a Sustainable and Ethical way.

⚡️ Because Your Voice Matters. ⚡️

How will you start your business?

Find out how to build your brand & website yourself, with a page builder or templates. You might get something you can work with, but most likely it will not look how you imagined and people won’t be able to find it. People reach out to me a lot at this stage.

Cost: a lot of time and frustration

You source your bits and pieces together, get someone to make you a cheap website and logo, but you don’t have a marketing plan or know how to optimize your website so people still won’t find you.

Cost: €/£/$ 500 – 3,000

You spend your budget and hire someone to make you a website that looks good and has all the functionality you need, but you still don’t have a marketing plan or know how to attract people to your website. You have a wonderful website that no one but your friends and existing clients see, and that you can’t grow and update by yourself.

Cost: €/£/$ 1,500 – 10,000

You get someone to make you a website that looks good and has all the functionality you need and you pay for a marketing plan and professional branding and start working on getting people to visit your website/book your services. Clients/customers start coming, but you will have to pay a big ammount of money again each time you want to change something.

Cost: €/£/$ 10,000 – 50,000

Web Design For Change Course

Or you can boost your confidence by learning new skills such as how to build Your Own Responsive and Scalable Website & underline it with the right branding and a corresponding Marketing Plan, all built in a Sustainable and Ethical way – so that you can run your business/non-profit consciously, joyfully, effectively and successfully and concentrate on what you love doing – with WEB DESIGN FOR CHANGE.

WEB DESIGN FOR CHANGE is a course for anyone who would like to have more impact, lead a successful business, fight for a cause that matters or generally wants to actively contribute to making this world a better place.

Cost: € 1,497.00

Join to make your ideas count

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The 21-week course starts June 7th, 2021
Scholarships available, apply below.

Hi, I’m Verena, founder of Verena’s Design Studio and your cource facilitator.

I’m a social activist, artist and web designer, working at the intersections of arts, politics, environmental protection and technology. I make websites and designs for people from these fields and I teach people like you, how to build their own websites and how to create an online presence that is sustainable, ethical, beautiful and essentially helpful to creating a better world.

I work with professionals and business starters who don’t want to choose between being successful, being happy and being ethical or living the values they believe in. By learning new skills people can develop their unique voices and find success as well as becoming a force for good in this world. 

I really love what I do; supporting wonderful projects and encouraging people to stand up for what they believe in and essentially helping them get the attention, their work and efforts deserve. I do this because I believe that we will only be free as individuals, once we’re all free, and that we need to support each other, to grow collectively. 

In my experience especially those of us who are working as coaches, in creative ways, as healers, as teachers, in NGOs, etc. don’t like to deal with technology or Social Media – and therefore these beautiful and extremly necessary voices and perspectives often remain unheard.

Which  is why I created WEB DESIGN FOR CHANGE: in 21 weeks you can learn all you need to build, grow, optimize and market your website, and with it your ideas – successfully and in a way which empowers you with new skills and which will elevate your unique voice.

I created this course – so that you don’t have to be frustrated with technology or designers who don’t understand you, or marketing plans that never get put into action – but can start off with all the professional support you need so you can begin your future right now.

Web Design for Change 2021

WEB DESIGN FOR CHANGE is a course for anyone who would like to have more impact, lead a successful business, fight for a cause that matters or generally wants to actively contribute to making this world a better place.

Boost your confidence by learning new skills such as how to build Your Own Responsive and Scalable Website & underline it with the right branding and a corresponding Marketing Plan, all built in a Sustainable and Ethical way – so that you can run your business/non-profit consciously, joyfully, effectively and successfully.

You don’t need to know anything about programming – if you have a computer and know how to use a text editor you’re good to go.

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21 Video Lessons that take you from your initial idea to launching your wonderful new website and making it a success

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weekly live session and Q&As so that you can get all your questions answered

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a private forum to meet other participants, find accountability partners and give and receive peer feedback

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Bonuses including worksheets and templates to make your tasks easy and fun

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Special Guests to provide in-depth insights into their fields of expertise

Whether you are just starting or have been in business for a while and want to upscale – with Web Design for Change you will get all the tools necessary to create a greater impact with your powerful new online presence.

Imagine what it will be like if you never have to ask a web designer, SEO specialist or marketing expert again, because you are confident in what you do and get the results you want. Doesn’t sound too bad?

I can’t wait to see you change the world – with WEB DESIGN FOR CHANGE.

⚡️ Make Your Idea Count. ⚡️

WEEK 1

Identifying Your Brand

Starting with your Core Values, we will work on your One-Liner, your Why and your Business-Story.

WEEK 2

Defining Your Market

What do you offer and who are you offering it to? How can you stand out by truly being yourself?

WEEK 3

Set Up

Choosing your Domain-Name + (green) Web Hosting Provider, Email Marketing Platform and main Social Media Channel(s).

WEEK 4

Colours, Fonts, Graphics

Creating your Corporate Design – choosing the right colours, fonts and visulas to underline your brand. Logo or Wordmark?

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WEEK 5

Website Installation & Structure

Installing WordPress and Divi. Starting to work on the Structure of the Website. Updating your Social Media Channels with your new Corporate Design.

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WEEK 6

Menu, Footer, Contact

Giving your Website a structure, by installing a navigation and ways to contact you as well as your Corporate Design.

WEEK 7

UX – Start, Home & Landing Pages

What is User-Interface Design and how can you creat the experience you want for you visitors? Design your Start/Homepage.

WEEK 8

About and Team Pages

How to write and design About and Team pages.

WEEK 9

Other Pages & Images Display Options

Setting up the rest of your pages. Looking at the different ways you can display images on your Website (and trying it out!)

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WEEK 10

Blog Page & Posts

Designing your Blog Page and Post Layouts and Creating Blog Categories.

WEEK 11

Blog Content Creation

Writing your first Blog Post(s) and optimizing them for Search Engines.

WEEK 12

Languages, Shop, Calendar & other Extensions

Is there anything else you need? We’ll be looking at ways you can extend your website to match your needs.

WEEK 13

Legal Notes, Cookies, Privacy Policy & Terms and Conditions

What are your legal responsibilities and rights as a website owner? What legal obligations do you have on Social Media? Image Rights.

WEEK 14

Creating Your First Incentive & Integrating Your Mailing List

Growing your mailing list to grow your reach. How to create an offer for people to join your mailing list. How to plan the content of your newsletter.

WEEK 15

Analytics

Matomo Analytics or Google? What tools are available and how can you use them legally and to improve your website/reach?

WEEK 16

SEO (Search Engine Optimization)

What can you do optimize your website for Search Engines? We’ll be looking at onpage and offpage options and how best to use them.

WEEK 17

Your Marketing Plan

How to create consistency and be prepared. Email strategies and Social Media Posts, we will plan ahead for the whole next year!

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WEEK 18

Creating Your Digital Press Kit

Who do you want to work with? Who would you like to know about you? Create your DPK to reach out to new people.

WEEK 19

Expanding Your Reach

Your own Podcast? Instagram TV? Or collaborations with other creators? We’ll talk about the options you have to reach more people and decide on the best strategie for you.

WEEK 20

How to Deal With (negative) Feedback

While most Feedback will be positive – it’s good to be prepared and have some useful strategies at hand, for both negative and positive Feedback.

WEEK 21

Last Questions and Future Outlook

This week is open to wrap everything up, answer your questions and see what you need to shape the future and continue to Change the World.

We  set you up for success, happyness & sustainability

It doesn’t matter if you are an absolute beginner or already have some experience – your website will be up and running sooner than you thought possible!

1. Research

We will take a close look at your market field, see what your competitors do and find the best way for you to position yourself, in a way that corresponds with your values, goals and personality.

2. Branding

We will develop your branding: starting from defining your individual approach to corresponding colour palettes, fonts, graphics and other visual elements. To keep your brand consistent and make it memorable!

Women sitting at her laptop, smiling, hand near her mouth. She's sitting on a porch or balcony.

3. Website

You will build a complete and responsive website using WordPress and the Divi-Theme. You will start setting up your blog and I will show you options for multiple languages, event or booking calendars or how to set up a shop.
From here your website can grow according to your needs.

4. Marketing

From day one, we will have your future marketing in mind. We will set up your website to be SEO friendly, grow your mailing list, and you will learn all it takes to attract people to your website, to learn more about your products/services/ideas and ultimately become customers, clients or supporters.

Extras

* we’ll talk about Green Web Hosting and other ways to keep your business sustainable

* there will be room to share questions and concerns about using Social Media, how we can protect ourselves and others from its addictive potentials, and how we can use it well for our cause

* we’ll use a holistic approach and keep in mind that behind every business or project is a person, and take a look at how we can use our powers well, without ‘burning out’

 

Sign up Now

to Grow your Idea & Website Organically and in Community

There's no more excuses - The world needs you.

You don't have all the content ready to start setting up your website?
With our incentives and support you'll finish putting together your content during the course.

You don't know where to start?
With the step-by-step guide you will have nothing to worry about.

You can't afford a designer, a marketing strategy and someone to optimize your website?
You won't need to because you will learn how to fix and grow your website and business or non-profit yourself.

The 21-week Course starts June 7th, 2021. You have the option to pay all at once, in three installments or in five installments. The content for each option is exactly the same.

If you'd like to participate but can't afford full price choose the pay-what-you-can option send me an email.

One-Time Payment

Membership Never Expires. You'll have access to all materials as long as you want, you may end your membership any time. Same for all payment options. (Paypal and other options available. Secure SSL connection.)

Use this option if you have a Coupon Code.

1.497,00  597,00 

3 Month Payment Plan

5 Month Payment Plan

Apply for a Scholarship

I will give away three full scholarships to the course - which means you can participate in the course for free. To apply please fill in the form below - tell your friends about this too!

What is your idea to Change the World? What website/project would you work on with this scholarship?

Submissions for scholarships are accepted until May 30th, 2021 Midnight CET. The three winners will be contacted May 31st, 2021

    FAQs

    If you have a question send it to mail@verenaspilker.eu
    When does the Course start?

    The Course starts June 7th, 2021 and is 21 weeks long.

    Will there be recordings of the live sessions?

    Yes, all live sessions will be recorded and made available for those who can’t participate. Furthermore, you have the opportunity to send in questions for the Q&As even if you can’t be there for Q&A itself.

    Is this course for me?

    Would you like to learn how to build your own website from scratch? – it doesn’t matter if you already have a website or not, you can use this knowledge to build one for a client or to improve yours. If you are working in a team with web designers or web developers, you will have a much better understanding of their work and will be able to improve your work relationships and workflow considerably.

    Would you like to know how to build and run and grow your website yourself, so you can save the money long-term? It might even open new business opportunities for you.

    Would you like to learn how to build your website together with a group of like-minded people, so you can help and learn from each other and get professional support if needed? This way you can get community feedback and explore your full potential and the best possibilities for you and your business or project right away.

    Are you looking to build  a community online, but lack the knowledge or confidence to start it all up by yourself?

    Do you have questions and concerns about the morality of Social Media and would like to feel more confident in making decisions around this topic?

    Do you wish to be of service in this world and making a difference is at least as important to you as it is to make money with your idea? This is your course.

    How much time will I have to invest?

    On average, you should be able to invest 2 to 3 hours per week to get the best results. It might be a bit more at times or a bit less, depending of how much work you have put in before hand.

    – If you were to hire web designer, you wouldn’t spend much less time, because you would still have to make design decisions, write your content, prepare your products, set up your profiles, …

    Who's the pay-what-you-can option for?

    If you ask for this option I trust you that you have your reasons and I won’t ask you why. I created this especially for people who belong to the BIPOC or LGBTIQ community, or people who are coming out of depression or trauma, or other struggles. This is also for people living in areas where the income level is low, or it’s hard to get a job now. Everybody should have a chance to get started.

    I’d rather have you participate than not. Send me an email and I’ll get you signed up.

    I already have a website, why do I need this?

    Often clients come to me thinking that once they have a website, their business is all set up. But in order for a website to be found and to actually work for you –  one needs a bit more: Search Engine Optimization and Marketing.

    SEO isn’t a thing where you can just add a couple of tricks to your website and not have to worry any more – you will have to create useful content on a regular basis in order for your website to be found.

    In addition to that, a well planned out Marketing Strategy can help you to save money and time. There are lots of proven methods that can get you started without any extra costs at all.

    Often clients, especially if they’re freelancers or just starting their business, don’t have the money to pay for website, marketing and SEO. This course shows you everything you need.

    So if you already have a website, we will improve it, so that you also get the results you want.

    Grow your Impact with these Free Resources

    EVERYTHING YOU NEED TO KNOW TO BUILD A SUSTAINABLE WEBSITE IN 2021

    6-Step Guide + Checklist

    5 THINGS YOU CAN DO TO BECOME A RESPONSIBLE
    DIGITAL CITIZEN

    Are you contributing responsibly?

    SUBSCRIBE TO NEWSLETTER - I KEEP IT SHORT, PERSONAL, HOLISTIC AND USEFUL. People say it's inspiring. 🙂

    Every Sunday.

    “To bring about change, you must not be afraid to take the first step.

    We will fail when we fail to try.”

    – Rosa Parks 

    Are you ready to grow beyond yourself?

    This Program is Backed by a 14-Day Guarantee

    I’m confident that the level of education, advice & additional resources I’m providing to help you set up your website and to position your business is exceptionally valuable & better than anything else you’ll find out there on the market.

    Try WEB DESIGN FOR CHANGE risk-free for 14 days.

    From My Clients

    “Before the re-launch, we had a website that was hard to navigate and out of date. Therefore, we were looking for a web designer who combined political positioning with design. I found Verena’s clear, friendly and affable way of communicating really pleasant. In the design process with the graphic designer and me, her flexibility and professionalism were very helpful. We finally have a great and appealing website that we all enjoy, thank you so much!”

    Sanata Nacro

    LAGM*A NRW

    “Verena is a truly creative mind and knows how to support inexperienced people with perseverance and know-how on their way to building their own first website. She finds a solution for every problem and offers quick help. Thanks!”

    Alma Klemm

    Harpist

    “Verena was able to answer ALL questions I had about WordPress. And there was no problem (and I experienced numerous), be it technical, legal, or about design that she wasn’t able to help me resolve. Thanks to my new website, which I was able to create together with her in no time at all, I quickly started winning new clients. Thank you! ”

    Juliana Campos

    camposKOMM

    “Working with Verena was one of the best things that could have happened to us in our situation: We had no experience in translating a real life festival situation into an online festival, but Verena was able to see us through in an uncomplicated manner. With a calm, patient and absolutely accurate and concentrated way of working, she built us a website which we see with pride and great pleasure.”

    Elske Beckmann

    Prosanova 2020

    "Before contacting Verena's Design Studio, I didn't have a website and didn’t really get on with it myself. I chose Verena's Design Studio because of their political orientation and community connection. I found the cooperation very helpful and am now very happy to have a new website and to get positive feedback for the website as well. I can gladly recommend Verena's Design Studio!"

    Nino Mar Seliz

    Verkoerperungsatelier

    “Verena works with creativity, carefully and reliably. She implemented our ideas brilliantly.”

    Kerstin Meyer

    DeutschPlus

    Sign up Now

    to Grow your Idea & Website Organically and in Community

    There's no more excuses - The world needs you.

    You don't have all the content ready to start setting up your website?
    With our incentives and support you'll finish putting together your content during the course.

    You don't know where to start?
    With the step-by-step guide you will have nothing to worry about.

    You can't afford a designer, a marketing strategy and someone to optimize your website?
    You won't need to because you will learn how to fix and grow your website and business or non-profit yourself.

    The 21-week Course starts June 7th, 2021. You have the option to pay all at once, in three installments or in five installments. The content for each option is exactly the same.

    If you'd like to participate but can't afford full price choose the pay-what-you-can option send me an email.

    One-Time Payment

    Membership Never Expires. You'll have access to all materials as long as you want, you may end your membership any time. Same for all payment options. (Paypal and other options available. Secure SSL connection.)

    Use this option if you have a Coupon Code.

    1.497,00  597,00 

    3 Month Payment Plan

    5 Month Payment Plan

    Apply for a Scholarship

    I will give away three full scholarships to the course - which means you can participate in the course for free. To apply please fill in the form below - tell your friends about this too!

    What is your idea to Change the World? What website/project would you work on with this scholarship?

    Submissions for scholarships are accepted until May 30th, 2021 Midnight CET. The three winners will be contacted May 31st, 2021

      Verena's Design Studio - Quality Guarantee

      N

      sustainable

      N

      responsive

      N

      search engine optimized

      N

      accessible

      N

      scalable

      N

      full cost controll

      N

      full satisfaction

      N

      as individual as your project

      N

      built for the future

      N

      holistic

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