web design for change 2021
A Step-By-Step Course to take you from your Idea to Building Your Brand, Your Responsive and Scalable Website and Creating a Bespoke Marketing Plan – in a Sustainable and Ethical way.
I can’t wait to see you change the world – with WEB DESIGN FOR CHANGE.
Join and make this world a better place
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The 21-week course starts June 7th, 2021
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Hi, I’m Verena and I will be your course facilitator.
I’m also the founder of Verena’s Design Studio and Transnational Queer Underground. I started working as a website designer more than 20 years ago. My experiences working with clients like you, has led me to creating this course.
Often clients come to me thinking that once they have a website, their business is all set up. But in order for a website to be found and to actually work for you – one needs a bit more: Search Engine Optimization and Marketing.
SEO isn’t a thing where you can just add a couple of tricks to your website and not have to worry any more – you will have to create useful content on a regular basis in order for your website to be found.
In addition to that, a well planned out Marketing Strategy can help you to save money and time. There are lots of proven methods that can get you started without any extra costs at all.
Often clients, especially if they’re freelancers or just starting their business, don’t have the money to pay for website, marketing and SEO. Does that sound familiar?
This is why I created a course: in 21 weeks you can learn all you need to build, grow, optimize and market your website, for the same price that a small website would cost you, but with all the extras that you need to start like a pro. I created this course – so that you can start off with all the professional support you need, without having to pay big money!
Web Design for Change 2021
A Step-By-Step Course to take you from your Idea to Building Your Brand, Your Responsive and Scalable Website and Creating a Bespoke Marketing Plan – in a Sustainable and Ethical way.
The Course was designed with a business starter in mind – but can equally work for business owners who want to grow their business online, artists, writers and people working for organizations. You don’t need to know anything about programming – if you have a computer and know how to use a text editor you’re good to go.
21 Video Lessons that take you from your initial idea to launching your wonderful new website and making it a success
weekly live session and Q&As so that you can get all your questions answered
a private forum to meet other participants, find accountability partners and give and receive peer feedback
Bonuses including worksheets and templates to make your tasks easy and fun
Special Guests to provide in-depth insights into their fields of expertise
Imagine what it will be like if you never have to ask a web designer, SEO specialist or marketing expert again, because you are confident in what you’re doing and get the results you want. Sounds great, doesn’t it?
(And instead of spending your money on advertisements, your website or SEO you can finally go on that holiday – once Corona restrictions allow – and send us a photo!)
WEEK 1
Identifying Your Brand
Starting with your Core Values, we will work on your One-Liner, your Why and your Business-Story.
WEEK 2
Defining Your Market
What do you offer and who are you offering it to? How can you stand out by truly being yourself?
WEEK 3
Set Up
Choosing your Domain-Name + (green) Web Hosting Provider, Email Marketing Platform and main Social Media Channel(s).
WEEK 4
Colours, Fonts, Graphics
Creating your Corporate Design – choosing the right colours, fonts and visulas to underline your brand. Logo or Wordmark?
WEEK 5
Website Installation & Structure
Installing WordPress and Divi. Starting to work on the Structure of the Website. Updating your Social Media Channels with your new Corporate Design.
WEEK 6
Menu, Footer, Contact
Giving your Website a structure, by installing a navigation and ways to contact you as well as your Corporate Design.
WEEK 7
UX – Start & Landing Pages
What is User-Interface Design and how can you creat the experience you want for you visitors? Design your Start/Homepage.
WEEK 8
About and Team Pages
How to write and design About and Team pages.
WEEK 9
Other Pages & Images Display Options
Setting up the rest of your pages. Looking at the different ways you can display images on your Website (and trying it out!)
WEEK 10
Blog Page & Posts
Designing your Blog Page and Post Layouts and Creating Blog Categories.
WEEK 11
Blog Content Creation
Writing your first Blog Post(s) and optimizing them for Search Engines.
WEEK 12
Languages, Shop, Calendar & other Extensions
Is there anything else you need? We’ll be looking at ways you can extend your website to match your needs.
WEEK 13
Legal Notes, Cookies, Privacy Policy & Terms and Conditions
What are your legal responsibilities and rights as a website owner? What legal obligations do you have on Social Media? Image Rights.
WEEK 14
Creating Your First Incentive & Integrating Your Mailing List
Growing your mailing list to grow your reach. How to create an offer for people to join your mailing list. How to plan the content of your newsletter.
WEEK 15
Analytics
Matomo Analytics or Google? What tools are available and how can you use them legally and to improve your website/reach?
WEEK 16
SEO (Search Engine Optimization)
What can you do optimize your website for Search Engines? We’ll be looking at onpage and offpage options and how best to use them.
WEEK 17
Your Marketing Plan
How to create consistency and be prepared. Email strategies and Social Media Posts, we will plan ahead for the whole next year!
WEEK 18
Creating Your Digital Press Kit
Who do you want to work with? Who would you like to know about you? Create your DPK to reach out to new people.
WEEK 19
Expanding Your Reach
Your own Podcast? Instagram TV? Or collaborations with other creators? We’ll talk about the options you have to reach more people and decide on the best strategie for you.
WEEK 20
How to Deal With (negative) Feedback
While most Feedback will be positive – it’s good to be prepared and have some useful strategies at hand, for both negative and positive Feedback.
WEEK 21
Last Questions and Future Outlook
This week is open to wrap everything up, answer your questions and see what you need to shape the future and continue to Change the World.
We set you up for success, happyness & sustainability
It doesn’t matter if you are an absolute beginner or already have some experience – your website will be up and running sooner than you thought possible!
1. Research
We will take a close look at your market field, see what your competitors do and find the best way for you to position yourself, in a way that corresponds with your values, goals and personality.
2. Branding
We will develop your branding: starting from defining your individual approach to corresponding colour palettes, fonts, graphics and other visual elements. To keep your brand consistent and make it memorable!
3. Website
You will build a complete and responsive website using WordPress and the Divi-Theme. You will start setting up your blog and I will show you options for multiple languages, event or booking calendars or how to set up a shop.
From here your website can grow according to your needs.
4. Marketing
From day one, we will have your future marketing in mind. We will set up your website to be SEO friendly, grow your mailing list, and you will learn all it takes to attract people to your website, to learn more about your products/services/ideas and ultimately become customers, clients or supporters.
Extras
* we’ll talk about Green Web Hosting and other ways to keep your business sustainable
* there will be room to share questions and concerns about using Social Media, how we can protect ourselves and others from its addictive potentials, and how we can use it well for our cause
* we’ll use a holistic approach and keep in mind that behind every business or project is a person, and take a look at how we can use our powers well, without ‘burning out’
Sign up Now
to Grow your Idea & Website Organically and in Community
There's no more excuses.
You don't have all the content ready to start setting up your website? With our incentives and support you'll finish putting together your content during the course.
You don't know where to start? With the step-by-step guide you will have nothing to worry about.
You can't afford a designer, a marketing strategy and someone to optimize your website? You won't need to because you will be able to do it all yourself.
The 21-week Course starts June 7th, 2021. You have the option to pay all at once, in three installments or in five installments. The content for each option is exactly the same.
If you'd like to participate but can't afford full price - make me an offer.
One Time Payment
Lifetime access.
1.497,00 €
In stock
3 Month Payment Plan
5 Month Payment Plan
A quick calculation
Option 1: You build your website yourself, with a page builder or template. It works for a while, but then you notice the limitations and you will have to start again. Cost: a lot of time and frustration
Option 2: You source your bits and pieces together, get someone to make you a cheap website, but you don't have a marketing plan or know how to attract people to your website. Cost: €/£/$ 500 - 1,000 - but still no clients/customers
Option 3: You get someone to make you a website that looks good and has all the functionality you need, but you still don't have a marketing plan or know how to attract people to your website. Cost: €/£/$ 1,500 - 5,000 - but still no clients/customers
Option 4: You get someone to make you a website that looks good and has all the functionality you need and you get someone to develope a marketing plan and start working on getting people to visit your website/book your services/build your brand. Cost: €/£/$ 5,000 - 50,000 - clients/customers start coming, but you will have to work a lot to make up for the money you've spent, plus you will have to spend more money whenever you get stuck
Option 5: You take the WEB DESIGN FOR CHANGE course and get a website that looks good, has all the functionality you need, you get a marketing plan and can work on getting people to visit your website/book your services/build your brand with built in professional & community support. Cost: € 1,497.00, a lot of work too, but you will be your own boss, know what you're doing and keep saving money, that you can use to get that personal assistant or that big piece of equipment that you need to make your work more effective and fun.
FAQs
If you have a question send it to mail@verenaspilker.eu
When does the Course start?
The Course starts June 7th, 2021 and is 21 weeks long.
Will there be recordings of the live sessions?
Yes, all live sessions will be recorded and made available for those who can’t participate. Furthermore, you have the opportunity to send in questions for the Q&As even if you can’t be there for Q&A itself.
Is this course for me?
Would you like to learn how to build your own website from scratch? – it doesn’t matter if you already have a website or not, you can use this knowledge to build one for a client or to improve yours. If you are working in a team with web designers or web developers, you will have a much better understanding of their work and will be able to improve your work relationships and workflow considerably.
Would you like to know how to build and run and grow your website yourself, so you can save the money long-term? It might even open new business opportunities for you.
Would you like to learn how to build your website together with a group of like-minded people, so you can help and learn from each other and get professional support if needed? This way you can get community feedback and explore your full potential and the best possibilities for you and your business or project right away.
Are you looking to build a community online, but lack the knowledge or confidence to start it all up by yourself?
Do you have questions and concerns about the morality of Social Media and would like to feel more confident in making decisions around this topic?
Do you wish to be of service in this world and making a difference is at least as important to you as it is to make money with your idea? This is your course.
How much time will I have to invest?
On average, you should be able to invest 2 to 3 hours per week to get the best results. It might be a bit more at times or a bit less, depending of how much work you have put in before hand.
– If you were to hire web designer, you wouldn’t spend much less time, because you would still have to make design decisions, write your content, prepare your products, set up your profiles, …
Who can get a price discount?
If you ask for a discount I trust you that you have your reasons and won’t ask you why. I created this especially for people who belong to the BIPOC or LGBTIQ community, or people who are coming out of depression or trauma, or other struggles. Everybody should have a chance to get started.
“To bring about change, you must not be afraid to take the first step.
We will fail when we fail to try.”
– Rosa Parks
Are you ready to grow beyond yourself?
Verena's Design Studio builds bespoke responsive websites, optimized for search engines, accessibility and sustainability. We design online presences that create positive change.
"I believe that if you're working to make this world a better place, you should have the best website and the best marketing tools available to deliver your message." Verena Spilker, founder
“Verena was able to answer ALL questions I had about WordPress. And there was no problem (and I experienced numerous), be it technical, legal, or about design that she wasn’t able to help me resolve. Thanks to my new website, which I was able to create together with her in no time at all, I quickly started winning new clients. Thank you! ”
“I found Verena to be very pleasant and competent in working with us – with her great work she didn’t only make it possible to facilitate a whole festival online, but a beautiful one too!”
Get started right away:
With this FREE *MUST-HAVE* RESOURCE for anyone who wants to present their business/organization online.
Everything you need to know to build a successful website in 2021
It’s an easy to follow step-by-step guide, so you don’t have to be confused about what you need to set up a website any more.
Learn about the 6 steps it takes to place yourself on the market/in the discourse and find out if you’re ready to get yourself out there.
Imagine your website: looking fantastic, giving visitors a great user experience and people finding you organically. And then: visitors turning into customers or supporters. Sounds great, right?
This is for anyone who’s ready to present their ideas online. It is the perfect starting point even if you’re not sure if you even need a website, or have yours already set up and would like to grow your reach.
Grab the Checklist below and get started!
Everything You Need to Build a Successful Website in 2021
Get your easy-to-follow 6-step PDF-guide by joining the Web Design for Change community.
Verena's Design Studio - Quality Guarantee
sustainable
responsive
search engine optimized
accessible
scalable
full cost controll
full satisfaction
as individual as your project
built for the future
holistic
This Program is Backed by a 14-Day Guarantee
I’m confident that the level of education, advice & additional resources I’m providing to help you set up your website and to position your business is exceptionally valuable & better than anything else you’ll find out there on the market.
Try WEB DESIGN FOR CHANGE risk-free for 14 days.
Sign up Now
to Grow your Idea & Website Organically and in Community
There's no more excuses.
You don't have all the content ready to start setting up your website? With our incentives and support you'll finish putting together your content during the course.
You don't know where to start? With the step-by-step guide you will have nothing to worry about.
You can't afford a designer, a marketing strategy and someone to optimize your website? You won't need to because you will be able to do it all yourself.
The 21-week Course starts June 7th, 2021. You have the option to pay all at once, in three installments or in five installments. The content for each option is exactly the same.
If you'd like to participate but can't afford full price - make me an offer.
One Time Payment
Lifetime access.
1.497,00 €
In stock
3 Month Payment Plan
5 Month Payment Plan
A quick calculation
Option 1: You build your website yourself, with a page builder or template. It works for a while, but then you notice the limitations and you will have to start again. Cost: a lot of time and frustration
Option 2: You source your bits and pieces together, get someone to make you a cheap website, but you don't have a marketing plan or know how to attract people to your website. Cost: €/£/$ 500 - 1,000 - but still no clients/customers
Option 3: You get someone to make you a website that looks good and has all the functionality you need, but you still don't have a marketing plan or know how to attract people to your website. Cost: €/£/$ 1,500 - 5,000 - but still no clients/customers
Option 4: You get someone to make you a website that looks good and has all the functionality you need and you get someone to develope a marketing plan and start working on getting people to visit your website/book your services/build your brand. Cost: €/£/$ 5,000 - 50,000 - clients/customers start coming, but you will have to work a lot to make up for the money you've spent, plus you will have to spend more money whenever you get stuck
Option 5: You take the WEB DESIGN FOR CHANGE course and get a website that looks good, has all the functionality you need, you get a marketing plan and can work on getting people to visit your website/book your services/build your brand with built in professional & community support. Cost: € 1,497.00, a lot of work too, but you will be your own boss, know what you're doing and keep saving money, that you can use to get that personal assistant or that big piece of equipment that you need to make your work more effective and fun.