WEEK 1
Identifying Your Brand
Starting with your Core Values, we will work on your One-Liner, your Why and your Business-Story.
WEEK 2
Defining Your Market
What do you offer and who are you offering it to? How can you stand out by truly being yourself?
WEEK 3
Setting Up
Choosing your Domain-Name + (green) Web Hosting Provider, Email Marketing Platform and main Social Media Channel(s).
WEEK 4
Colours, Fonts, Graphics
Creating your Corporate Design – choosing the right colours, fonts and visulas to underline your brand. Logo or Wordmark?
WEEK 5
Website Installation & Structure
Installing WordPress and your Theme.
Starting to work on incorporating your new Corporate Design into your WordPress installation.
WEEK 6
Menu, Footer, Contact
Giving your Website a structure. We will be setting up your menu and footer as well as a way to contact you.
WEEK 7
UX – Start, Home & Landing Pages
How can you create a Start Page that leads people in the right direction? Let’s design your Start/Homepage.
WEEK 8
About and Team Pages
How to write and design About and Team pages.
WEEK 9
Other Pages & Images Display Options
Setting up the rest of your pages. Looking at the different ways you can display images on your Website (and trying it out!)
WEEK 10
Blog Page & Posts
Designing your Blog Page and Post Layouts and Creating Blog Categories.
WEEK 11
Blog Content Creation
Writing your first Blog Post(s) and optimizing them for Search Engines.
WEEK 12
Plugins
Make your website more secure and add extra functions.
WEEK 13
Legal Notes, Cookies, Privacy Policy & Terms and Conditions
What are your legal responsibilities and rights as a website owner? What legal obligations do you have on Social Media? Image Rights.
WEEK 14
Creating Your First Incentive & Integrating Your Mailing List
Growing your mailing list to grow your reach. How to create an offer for people to join your mailing list. How to plan the content of your newsletter.
WEEK 15
Analytics
Matomo Analytics or Google? What tools are available and how can you use them legally and to improve your website/reach?
WEEK 16
SEO (Search Engine Optimization)
What can you do optimize your website for Search Engines? We’ll be looking at onpage and offpage options and how best to use them.
WEEK 17
Your Marketing Plan
How to create consistency and be prepared. Email strategies and Social Media Posts, we will plan ahead for the whole next year!
WEEK 18
Creating Your Digital Press Kit
Who do you want to work with? Who would you like to know about you? Create your DPK to reach out to new people.
WEEK 19
Expanding Your Reach
Your own Podcast? Instagram TV? Or collaborations with other creators? We’ll talk about the options you have to reach more people and decide on the best strategie for you.
WEEK 20
How to Deal With (negative) Feedback
While most Feedback will be positive – it’s good to be prepared and have some useful strategies at hand, for both negative and positive Feedback.
WEEK 21
Last Questions and Future Outlook
This week is open to wrap everything up, answer your questions and see what you need to shape the future and continue to Change the World.