What is Branding?

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos

“Your brand isn’t what you say it is. It’s what they say it is.” – Marty Neumeier

If these statements are true, then what do we mean when we say we help with branding?

In my course I would ask you to think about what exactly it is that you want your clients, the other people, to say about you or your business.

What is it that you want to stand for? What do you want to be known for?

To create a brand, you create a feeling. You do this with visuals, with being consistent, by speaking up for what you believe in.

 

 This works in your personal life the same way it does in your business. If you want people to say about you that you are reliable and stand up for what is right, then you have to do exactly that.

It’s quite easy and straight forward when you think of it that way.

If you need help with branding for your business, send me a message and we will find a way for you to show everyone what you are all about.

About

Verena is a web & media designer, anthropologist & coach.

On the blog she shares some practical tips and inspirations that can make it easier to make this world a better place & to grow your business - one small change at a time.

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Verena's Design Studio builds bespoke responsive websites, optimized for search engines, accessibility and sustainability. We design online presences that create positive change.

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3. You have a new design/ website/ marketing strategy that is sustainable, beautiful and increases your impact.

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